our people

Ann smith

Founder and Transformation Coach
Talofa - I'm thrilled you are considering working with me. Every individual is unique, and so is every Becoming Co. journey. My coaching is designed to create meaningful, lasting change - with space for immediate shifts after each session. Some changes may feel subtle, others may feel big, but each one is intentional and centred around you.

my approach

My approach is shaped by years of walking alongside people through change — in large, complex private and public organisations, as well as across community and sport. No matter the setting, the common thread has always been people: how they grow, adapt, lead, and find their way through uncertainty. Along the way, I’ve led and supported individuals and teams through transitions, capability building, leadership growth, and reinvention, and I’ve seen how these moments touch not just performance, but confidence, identity, relationships, and wellbeing.
My background in workforce development, HR, and governance has given me a grounded understanding of the real pressures people carry, and the quiet courage it often takes to change. I’ve witnessed uncertainty and challenge, but also resilience, strength, and the gentle return of clarity when people feel truly supported.

outside of coaching

When I'm not coaching you can usually find me either in the gym, out walking, playing squash or just spending time with my family and friends. I live in Wellington with my husband and we are parents to a very demanding fur child. I’m committed to service and community contribution, including volunteering within my faith community, which continues to shape how I live, serve, and give. At the heart of my life and work are compassion, and a genuine care for people — values that guide how I show up every day.